What did you learn from your reading? Summarize the big ideas here.
Branding is KEY. Telling our stories is KEY. The idea of branding schools isn't about marketing children or making false promises BUT it's about promoting the amazing things happening for those who don't have the opportunity to experience them on a daily basis.
How did you feel about what you read? Talk about how you think you can use what you learned.
Branding is KEY. We as teachers need to tell our story. Be innovative and risk takers. Don't let the public or social brand our story for us but let's work together as a community give the readers a great read. Using the social media positively to tell our story and "brand" our school. There are so much bashing of public education in the media today, and the landscape of pubic education is not a pretty one, but as educators we still control most of what happens in our school (even with the state and federal mandates and policies, the final execution is OUR CALL). We know that there are awesome techniques, approaches and programs unfolding in our schools, let's spread the word; let's brand our schools; let's fuel the perception; and let's create our realities.
What questions are you left with? Think about practical considerations for implementing changes.
How can the parents and community "brand" our school?
The Power of Branding
Tony Sinanis and Joseph Sanfelippo2015
Reviewed by Cwallace_5451@education.gov.dm
Branding is KEY. Telling our stories is KEY. The idea of branding schools isn't about marketing children or making false promises BUT it's about promoting the amazing things happening for those who don't have the opportunity to experience them on a daily basis.
Branding is KEY. We as teachers need to tell our story. Be innovative and risk takers. Don't let the public or social brand our story for us but let's work together as a community give the readers a great read. Using the social media positively to tell our story and "brand" our school. There are so much bashing of public education in the media today, and the landscape of pubic education is not a pretty one, but as educators we still control most of what happens in our school (even with the state and federal mandates and policies, the final execution is OUR CALL). We know that there are awesome techniques, approaches and programs unfolding in our schools, let's spread the word; let's brand our schools; let's fuel the perception; and let's create our realities.
How can the parents and community "brand" our school?